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When the customer behavior changed, the practices of marketing followed with new ways of communicating with the public.
The journey your customer is on, from first website visit to final sale, used to be mainly a sales activity where the sales team handled the communication with the customers via phone calls and advertisements. However, when customers turned to the Internet as their main source of advice, the roles of both sales and marketing shifted. People were no longer interested in ads and commercials were the products were pushed onto them. Instead, they started looking for information themselves that would help them making a purchase decision. Modern technology allows marketers to measure the interests of the prospects, meaning that we get a clear view of what the customers are looking for.
In this video, we go over the basics of one of the most rewarding marketing concepts today – Content Marketing.