Growth consultant John-Henry Scherck is an expert at B2B content marketing and we thought we’d apply that expertise specifically to Software as a Service (SaaS) in this interview. As he so aptly mentions in his Twitter bio, “The ARR is not his son, but he will raise it.”
John-Henry is a B2B content strategist and SEO consultant based in Los Angeles. He works with founders, marketers, and investors to plan, build and refine growth marketing initiatives using a common sense approach.
1:05 How do you pull people through the funnel with content marketing?
5:25 Do you have a suggested process for building content upgrades?
9:10 Should you ask for just the email, firstname lastname or some other combination with upgrades?
10:25 How do you work with clients that don’t have clear bottom-funnel search volume?
14:18 How should people approach ranking for “vs” or “alternative” keywords in SaaS?
16:40 What’s your opinion on TF:IDF?
24:55 How do you approach link building in the SaaS market?
32:23 Is there a difference in how you’d approach sales-assisted SaaS vs self-signup Saas?
35:55 What actionable tip would you leave people with?
The Chaos Monkey asset: https://www.gremlin.com/chaos-monkey/
MarketMuse Natural Language Processing Tool: https://www.marketmuse.com/
Listen on iTunes: https://itunes.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
Follow John-Henry on Twitter: https://twitter.com/JHTScherck
Follow Siege on Twitter: http://twitter.com/siegemedia
Follow Ross on Twitter: http://twitter.com/rosshudgens
Directed by Cara Brown: https://twitter.com/cararbrown
Email Ross: [email protected]