Improving the effectiveness of marketing mailing with machine learning

Faculty worked with a marketing department of a UK-based investment fund to develop a machine learning (ML) model that could monitor the appropriateness of its email list.

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Short and Long Term Tips to Improve Your CPA

Optimizing your CPA in AdWords, (sorry, Google ADS ), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to…

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