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This book provides a full run-down as to how marketing over the Internet works, and how you can use that knowledge to bring visitors and customers to your site. Pro Marketing and Search Engine Optimization begins by defining the essentials of sales and marketing on the Internet. You will get a foundation of the tools that are available, and when to use which tool to improve your business site’s performance. You will learn techniques such as page customization and search engine optimization that you can use for drawing traffic to your site. You will also learn how to use analytics to understand your site’s visitors and tune your site to make it more useful for them and more attractive to future visitors. Using free tools, particularly Google’s excellent analytics and webmaster tools, you can research what your site’s customer demographic is looking for, link your site into those search subjects, test what they respond to, discover which parts of your site are working, and refine that research over time into a specific marketing and site model that delivers qualified visitors into the sales funnel of the website cost effectively. Pro Marketing and Search Engine Optimization also describes how to get the most from pay-per-click advertising so that you can monetize your website content. What You Will Learn: How to implement SEO All about Sales and Marketing strategies on web Discover sales funnels and how they are impacted by the web marketing models Refine / Define your products or services better to gaining new customers costs effectively Perform routine maintenance of your site to ensure many years of smooth riding Who This Book is For: Pro Marketing and Search Engine Optimization is for the small business owners or traditional sales and marketing professional confused by the world of Internet marketing. How to build a site is only part of the solution, but knowing how to build it to support growth is key. We know that costs for outside contractors for Search Engine Optimization and Pay Per Click advertising are not cheap. This book educates and demonstrates to those companies with smaller budgets how to approach this cost effectively on their own, or to ask the right questions of those external contractors to get the best value for their investments in contractors or online marketing efforts.

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